Explore the complexities of handling personal names in software applications through this 28-minute EuroPython 2020 conference talk. Delve into the challenges of accommodating diverse naming conventions, character sets, and encodings when designing forms, databases, and user interfaces. Learn best practices for managing names that don't conform to standard formats, including those with accented letters and special characters. Discover techniques for proper case handling, searching, and sorting of names across different locales. Gain insights on using Python's tools for encoding and locale management to create more inclusive and user-friendly applications that avoid common pitfalls in name processing.