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Learn about essential marketing concepts including Marketing Strategy, Marketing Chain, the 4Ps of Marketing (Product, Price, Place, Promotion), and Customer Centricity in this hour-long lecture from NPTEL-NOC IITM. Gain valuable insights into how markets function and how effective marketing strategies are developed with a customer-centric approach.
Syllabus
Markets and Marketing
Taught by
NPTEL-NOC IITM