Invisible Users, Invisible Interfaces - Accelerating Design Iteration with AI Simulation

Learn how to leverage AI simulation tools to accelerate design iteration and create more intuitive user interfaces in this 13-minute conference talk. Explore the concept of "invisible users" through Intelligent Twins for AI-driven audience simulations and computer use agents for visual evaluation. Discover how to move beyond awkward chatbot overlays and bolt-on AI features that have emerged from the generative AI explosion toward seamless design solutions. Master techniques for simulating diverse user experiences to anticipate user needs, reduce interface friction, and accelerate the needfinding process. Understand how to use AI as a design tool rather than just a product feature, enabling teams to test interface concepts at scale and build software that feels truly intuitive rather than simply adding AI features to existing products.