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This conference talk from Devoxx Greece 2025 features speakers Manos Nikolopoulos and Christos Platias discussing how digital analytics and machine learning pipelines can be leveraged for data monetization in online gaming. Explore how the online betting industry has experienced exponential growth in data size and complexity, particularly since the pandemic lockdowns. Discover how OPAP's Online analytics team implements technology streams, ML/AI methodologies, and recommender systems to create streamlined synergies that directly impact users' devices. Learn about strategies for maximizing data monetization potential through faster and more personalized user experiences, helping betting platforms quickly understand customer behavioral patterns and satisfy users with speed and relevance.
