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Learn personal branding and self-marketing strategies specifically tailored for the AWS ecosystem in this one-hour webinar featuring AWS Community Builder and Cloud Captain Janvi Bhagchandani. Explore how to leverage AWS credentials as social proof while building visible expertise and gaining community recognition within the cloud computing space. Discover key psychological marketing principles including authority bias, the 7-38-55 communication rule, the primacy effect, reciprocity principle, and the liking principle, all applied to AWS career development and professional positioning. Understand how these psychological concepts work together to enhance your credibility and marketability in the competitive AWS job market. Gain practical insights on establishing yourself as a trusted authority in cloud technologies, building meaningful professional relationships, and effectively communicating your expertise to potential employers, clients, and peers in the AWS community.
Syllabus
00:00 - Intro
05:43 - Cloud Credibility
07:46 - Authority Bias
16:01 - The 7-38-55 Rule
23:09 - The Primacy Effect
34:45 - The Reciprocity Principle
40:57 - Liking Principle
53:00 - Q&A
Taught by
vBrownBag