Explore the practical applications of generative AI agents for process automation and rich conversational experiences in this 41-minute conference talk from Google Cloud Next 2024. Learn how to harness Vertex AI Agent Builder to create, test, and deploy AI-powered conversational agents using a low- to no-code development environment. Discover techniques for seamlessly integrating these agents into existing workflows, conducting in-depth performance analysis, and implementing continuous optimization strategies. Gain insights from speakers Kiran Bellare, Julia Wiesinger, Josh Weiss, and Alex McGillis as they demonstrate how to elevate business operations through the transformative potential of generative AI technology.