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Learn about SK Energy's groundbreaking AI chatbot-based marine fuel marketing system in this conference talk from SK AI SUMMIT 2024. Discover how the Bunker Trading System (BTS) digitizes all aspects of marine fuel spot trading, from demand reception to price calculation, negotiation, and transaction completion. Explore how this innovation transforms traditional unstructured chat-based trading into a structured, robot-driven process, enabling the processing of hundreds of simultaneous demand requests in short timeframes. Understand the system's integration with generative AI for detecting high-risk vessels and its use of internal and external data for advanced AI-based pricing decisions. Gain insights into SK Energy's long-term vision of building a global trading channel using large language models to serve the 165 trillion won worldwide marine fuel market. The presentation is delivered by Hyun-geun Kim, a 12-year marketing veteran at SK Energy, who shares his journey from OK Cashback to energy B2B marketing, emphasizing customer-centric innovation and digital transformation in the energy sector.
