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Swayam

Sales Management and Advertising

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Overview

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ABOUT THE COURSE:This course offers an integrated understanding of Sales Management and Advertising in contemporary,digital, and competitive markets. It examines sales strategy, buyer behaviour, forecasting, negotiation, andsales force management alongside advertising strategy, media planning, and digital advertising. The courseemphasizes ethical practices, analytics, CRM, and NEP-aligned competencies to prepare learners foracademic, professional, and competitive examination requirements.
INTENDED AUDIENCE:UG/PG
PREREQUISITES: Pursuing or Completed graduation in any discipline

INDUSTRY SUPPORT:Almost each Industry

Taught by

Prof. Priyanka Gite

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