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Economic Environment and Business Strategy

NPTEL via Swayam

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ABOUT THE COURSE:The course aims at providing adequate exposure to the basic concepts and policy issues related to the economic and business environments, both nationally and globally. Furthermore, this course is designed better to understand macroeconomic dynamics within business and the economy. It also offers an understanding of how the business will succeed in a dynamic business environment with competitive strategies. Finally, the course aims to enhance our understanding of how business decisions are made.INTENDED AUDIENCE: Senior UG and PG StudentsINDUSTRY SUPPORT: Academia, Public Policy institutions, Economic Environment Research, Consultancy and Financial firms

Syllabus

Week 1: Introduction to Economic and business environment: Concepts, Internal and External environmental variables; Economic, political, legal, environmental, technological, reputational risks
Week 2:Government intervention in competitive markets: costs and benefits
Week 3:Understanding macroeconomic environment: Key Macroeconomic Variables: GDP and Inflation and their relevance to business
Week 4:Financial Environment: Direct and Indirect finance; financial institutions: Banking, insurance, mutual funds and pension funds: Financial instruments and markets; Bond markets; Regulation of Financial markets; Credit ratings
Week 5:Economic Policy Environment: Basics on monetary and fiscal policy; India’s economic environment
Week 6:Understanding an open economy: Balance of Payment, Capital and Current Account, Ex- change rate determination
Week 7:Understanding global business environment: Business Cycles, International trade. CBAM – Free Trade, WTO negotiations
Week 8:Introduction to strategic management: Environmental scanning, Industry Analysis, Internal scanning; Corporate Strategy, Competitive tactics and strategies, basic types of strategic alliances