Social Media Copywriting Masterclass: Professional Tips for Profiles and Posts

Want to write better social media content, faster? Updated in 2026, this class shows you how to craft engaging, effective posts for social platforms including Instagram, LinkedIn and TikTok.

I’ll show you how to craft compelling, effective social media copy that’s SEO-friendly, tailored to each platform’s unique style, and true to your brand voice.

The copywriting skills you’ll learn will make your social media marketing communications more effective, helping you reach your conversion targets and sales goals.

What you’ll learn

• A practical four-part planning formula to set you up for social media success
• Copywriting techniques for writing stronger bios and profiles
• Tailored writing tips for Facebook, Instagram, LinkedIn, X/Twitter, YouTube, TikTok, Pinterest and Reddit
• SEO advice to boost discoverability on Pinterest and beyond
• Scriptwriting and storytelling strategies for short- and long-form video
• Smart approaches for managing replies and DMs while staying on-brand
• Cross-platform strategies to save time and stay consistent
• Advice on evolving your approach and staying up to date with trends

Why choose this class?

As a full-time, professional copywriter, I’m paid to write marketing copy that drives engagement, builds trust, and gets results. I’ve designed this class to share my tried-and-tested methods for writing more effective social media content with less effort.

This class is for you if you:

• Write social media posts for your business, brand or job
• Work in marketing, comms, PR or customer service
• Want a more efficient and strategic approach to social media writing
• Need to write across multiple platforms while keeping your brand voice consistent.

The skills you’ll learn are highly transferable. Whether you’re writing professionally, running a side hustle, or just posting for fun, this class will help you communicate more clearly, creatively and confidently on social media.

Help and resources

Download the Social Media Copywriting Workbook before you start. It includes space for notes and exercises, plus a handy reference guide you can use whenever you’re writing for social.

Take a look at my Example Project for inspiration.

Here are some of the free tools and resources we’ll use in the class:

Workvivo Communications Planning Guide
Brandwatch Social Media Bios Guide
Title Case Converter
Canva (image editor)
Neil Patel's LinkedIn post guide
Influencer Marketing HubN's Character Counter
YouTube Creator's Guide
CapCut (video editor)
Tailwind (Pinterest guidance)
Zapier Reddit tutorial (including Google algorithm changes)
Customer Service on Social Media by Hopper
Social Media Today
The Social Shepherd

Don’t forget to share your social copy as a project so other students can be inspired by your work. I love reading your projects and I’m really excited to see the difference this class makes to your copywriting.