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Web Page UX Design

via Nielsen Norman Group

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Overview

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This course dissects page design and the decisions that influence how well a web page performs for users and your business. You’ll learn about common page types and the design considerations that contribute to their success, such as guiding users to important content through visual design, using imagery appropriately, and choosing effective layouts.

Syllabus

What you will learn

Design web pages strategically

Identify a page’s objectives and design to achieve them
Reflect content priority with visual design
Avoid costly web design mistakes like false floors
Format long-form content to improve scanning and comprehension
Design effective calls to action that provide information scent and drive conversion

Understand how people process and approach web pages

Adhere to web standards and conventions
Direct users’ attention to key content
Match page layouts to scanning patterns
Encourage users to read and scroll
Work with human behavior patterns - not against them

Optimize high-impact web pages using best practices

Home pages
Landing pages
Listing pages
Category pages
Product detail pages

Improve effectiveness through careful visual design

Designing across breakpoints (responsive design)
Visual hierarchy
Layout and position
Text formatting techniques
Balance and weight
Color and contrast
Imagery

Use interactive and in-page navigation elements

Accordions
Tabs
Comparison tables
Carousels
Filmstrips

Taught by

Kim Flaherty, Huei-Hsin Wang, Therese Fessenden

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