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Nielsen Norman Group

Visual Design Fundamentals

via Nielsen Norman Group

Overview

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It’s easy to look at a design and acknowledge that it looks good. It’s often much more difficult to identify why it looks good. When you have a fundamental knowledge of visual design, you can be a better collaborator in the design process.

Syllabus

What you will learn

Understand the principles of visual design

  • Better communicate and collaborate with visual designers
  • Assess designs using proven principles rather than subjective opinions
  • Visual hierarchy and layout
  • Visually prioritizing elements and content on the screen
  • Graphic design fundamentals
  • Creating and using grid systems

Working with typefaces and typography essentials

  • Choosing a typeface
  • Using line width and height to create white space
  • Mixing and matching typefaces
  • Typography accessibility

Incorporating imagery

  • Choosing and working with illustrations
  • Utilizing icon libraries
  • Selecting photography
  • Assessing imagery for use on web and mobile apps

Establishing a visual design system and color palette

  • Maintaining consistency
  • Incorporating brand guidelines into UI designs
  • Choosing colors and creating color palettes
  • How to use color for interaction
  • Color accessibility

Taught by

Rachel Krause, Huei-Hsin Wang

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