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The Human Mind and Usability

via Nielsen Norman Group

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Details

Provider

Nielsen Norman Group
Pricing

Paid Course
Languages

English
Effort

7 hours
Sessions

Self-Paced
Level

Intermediate

Found in

DataCamp

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Behavior is strongly influenced by unconscious thought, but it is often more predictable than you might expect. Explain and anticipate user behavior to improve their experiences.

Syllabus

What you will learn

Anticipate and explain user behavior

Important principles from cognitive psychology and human-computer interaction
Go beyond guidelines and best practices to understand the underlying reasoning
How users consciously and unconsciously decide what to interact with (links, text, and features)
Strategies for information-seeking, processing, and retrieval
Mental models for predicting interactions and outcomes

Understand human abilities and limitations

How people process visual stimuli
Using principles of perception to direct attention
Memory and retention capacity
Long-term, short-term, and working memory
Cognitive load and information overload
How people perceive the world around them
Factors that influence reading and comprehension
Problem solving, decision making, and interaction cost

Apply psychology to digital design

Design better products by knowing how humans think
Directing users’ attention
Influencing how people perceive your designs
Create a positive first impression
Appealing to peoples’ emotional processing

Taught by

Garrett Goldfield, Megan Chan, Alita Kendrick, Maria Rosala, Tanner Kohler

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