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Information Architecture

via Nielsen Norman Group

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Overview

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The information architecture (IA), or organization, of a digital product is critical, because it determines whether or not users are successful in finding desired information and completing tasks. This course introduces the core components of a good IA, as well as essential IA design methods and strategies.

Syllabus

What you will learn

Articulate the importance of information architecture (IA)

  • Why a strong IA can save your company time and money
  • Essential logic and concepts you need to build a useful, usable, and extensible information architecture

Understand key information architecture concepts

  • User information-seeking models
  • The pillars of information architecture: structure types, organization schemes, label names, and metadata
  • Mental models and cognitive models of categorization

Design and evaluate information architecture

  • Creating user-centered categories
  • Identifying issues and potential solutions
  • Measuring baseline performance
  • Testing structure, schemes, and labels
  • Card sorting and tree testing research methods

Taught by

Katie Sherwin, Sara Paul, Page Laubheimer

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