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Global UX: Designing and Leading Across Cultures

via Nielsen Norman Group

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Overview

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In our interconnected world, UX professionals must navigate both the design challenges of global products and the complexities of managing diverse, distributed teams. This comprehensive course will equip you with strategies to create culturally relevant designs and lead international UX initiatives effectively.

Syllabus

What you will learn

Develop a global UX strategy

  • Understand cultural dimensions and their impact on design and team dynamics
  • Balance global consistency with local relevance in products and processes

Create culturally adaptive designs

  • Adapt UI patterns and content for different cultural contexts
  • Design flexible systems that accommodate diverse user needs and preferences

Conduct international user research

  • Plan and execute remote global user testing
  • Analyze and interpret data across cultural boundaries

Lead diverse, distributed UX teams

  • Foster inclusive communication in multicultural environments
  • Implement effective workflows for global collaboration

Navigate global UX challenges

  • Address ethical considerations in cross-cultural UX work
  • Manage stakeholder expectations across different cultural contexts

Taught by

Nancy Douyon

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