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Discovery: Building the Right Thing

via Nielsen Norman Group

Overview

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Before beginning design, dedicate time to define the problem to be solved, understand the needs of users, and learn about constraints. Learn how to advocate for discovery in your organization and avoid common pitfalls.

Syllabus

What you will learn

Understand the discovery phase

  • The value of discovery
  • Risks of skipping discovery
  • What discovery involves
  • When discovery is needed

Define and frame the problem

  • Reframe solution requests
  • Get to the real problem using the 5 Whys
  • Frame the problem through a problem statement

Plan a discovery

  • Who needs to be involved: roles and responsibilities
  • Set a goal for discovery
  • Plan a realistic schedule and timebox activities

Conduct a discovery

  • Align your team around a common goal
  • Identify unknowns to explore
  • Understand research activities commonly used in discovery
  • Analyze and synthesize

Share and use discovery findings

  • Use mapping techniques to facilitate learning and problem-solving
  • Presenting discovery findings
  • Creating effective How-Might-We questions for ideation
  • Wrapping up discovery effectively before moving to design

Taught by

Lola Famulegun, Maria Rosala, Anna Kaley, Maddie Brown

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