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Design Thinking Essentials

via Nielsen Norman Group

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Overview

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Learn how to identify pain points through empathy and as-is scenario mapping. Connect these pain points with existing insights and research to define an actionable problem statement -a needs statement - that focuses on your deliverable’s goal.

Syllabus

What you will learn

Understand the design thinking philosophy

  • What is design thinking?
  • Design thinking history and theory

Build empathy

  • Make sense of scattered research and insights
  • Understand users through empathy maps
  • As-is scenario (journey) mapping

Define the real problem

  • Understand the user’s pain points
  • Pinpoint areas of opportunity
  • Craft meaningful need statements
  • Anatomy of an effective need statement: Who, what, so that
  • How need statements relate to product management and development

Explore and ideate

  • Use needs statements to generate big ideas
  • Feature vs. Idea
  • Quick sketching tactics
  • Discuss complex experiences in a distilled manner
  • How to converge and remix

Prioritize and evaluate

  • Prioritization grids and affinity maps
  • Evaluate ideas based on importance and feasibility
  • Identify no-brainers vs. big bets

Maintain momentum

  • Roadmapping
  • Plan activities
  • Action Items
  • Design thinking and agile
  • Practicing design thinking by yourself

Taught by

Maddie Brown, Rachel Krause, Therese Fessenden, Tim Neusesser

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