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Content Strategy and Governance

via Nielsen Norman Group

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Creating and maintaining successful content starts with content strategy. Learn how to craft a sustainable content strategy and management process tailored to your organization and team’s context. Leave this course with the tools and templates to establish a content-first strategy.

Syllabus

What you will learn

Develop an effective content strategy

Essential components of content strategy
Setting content goals and metrics
Measuring and optimizing your strategy
Inventories and audits to evaluate and maintain content

Design research to inform content design

Content-focused usability testing
Structured content for consistency and scalability
Content and design collaboration

Establish workflows that work and flow

Define and choose a content management model
Content operations and AI tools for process efficiency
Planning with editorial calendars
Training content managers and publishers

Build editorial standards, design systems, and style guides

Establish and enforce content standards
Ongoing content governance and maintenance

Taught by

Deborah O'Malley, Anna Kaley

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