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AI for Design Workflows

via Nielsen Norman Group

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Overview

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Integrate AI (ethically, effectively, and with purpose) into every stage of your design practice - from ideation to prototyping, visual design, and handoff. Generate UX deliverables, evaluate and refine AI-generated outputs, and develop a strategic decision-making framework for when (and when not) to use AI tools.

Syllabus

What you will learn

Develop a strategic foundation for leveraging AI in your everyday work

  • Explore current AI capabilities and limitations relevant to design tasks
  • Learn from real-world case studies of how teams are integrating AI into design workflows
  • Develop effective prompt engineering skills for design-specific applications
  • Implement ethical guidelines for responsible AI use in design

Apply practical AI use cases across the design workflow

  • Establish a decision framework for when and how to integrate AI in design practice
  • Leverage AI as a creative partner for desk research, ideation, and concept development
  • Use AI to pressure-test design ideas and uncover blind spots
  • Conduct design critiques, heuristic evaluations, and QA reviews with AI-assisted analysis

Create high-quality design assets and deliverables using AI tools

  • Streamline microcopy generation, UX writing, and content localization
  • Generate brand imagery, moodboards, and design variations with image generation
  • Produce wireframes, design mockups, and interactive prototypes using AI prototyping tools
  • Evaluate, edit, and refine AI-generated outputs to meet professional design standards

Future-proof your design workflow and team practices

  • Understand how AI is reshaping design roles, workflows, and team structures
  • Navigate organizational and ethical challenges of AI adoption in design teams
  • Design scalable systems and workflows that balance automation with human judgment
  • Develop adaptive strategies to stay relevant and lead through technological change
  • A general-purpose AI chatbot , such as ChatGPT, Claude, Gemini, Microsoft Copilot, Grok, or DeepSeek
  • An AI prototyping / vibecoding tool capable of generating interactive prototypes, such as V0, Bolt, Lovable, Figma Make, or Magic Patterns

Taught by

Rachel Krause, Megan Chan, Huei-Hsin Wang

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