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This 3-course certificate gives you the skills to deliver standout customer experiences, execute winning marketing strategies, and close more sales across B2C and B2B channels. Learn how to map the customer journey, design and analyze digital campaigns, and apply real-world sales techniques.
Learn how to design and improve the full customer journey using CX strategies, journey mapping, and key metrics like CES, NPS, and satisfaction scoring.
Master the essentials of campaign creation across social, search, display, and video. Learn A/B testing, analytics, segmentation, and how to work toward platform certifications.
Build fluency in both business and consumer sales strategies. Learn how to pitch, negotiate, manage customer relationships with CRM tools, and align your sales efforts with buying behaviors.
Get personalized course recommendations, track subjects and courses with reminders, and more.
