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LinkedIn Learning

UX Design: 3 Creating Personas

via LinkedIn Learning

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Overview

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Make your development process more user-centered with personas. Learn about the importance of user personas, how to create them, and how to use them in your UX research and design.

Syllabus

Introduction
  • Welcome
1. Personas in the User-Centered Design (UCD) Process
  • What is a persona?
  • How personas fit into UCD
  • The benefits of personas
2. Persona Creation
  • Elastic vs. concrete users
  • Create assumption personas
  • Create a persona
  • How many personas do you need?
3. Data-Driven Personas
  • Data-driven personas are more believable
  • Gather data for personas
  • Maintain a persona data file
Conclusion
  • Know your user

Taught by

Chris Nodder

Reviews

4.7 rating at LinkedIn Learning based on 626 ratings

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