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LinkedIn Learning

Transform Your Personal Brand

via LinkedIn Learning

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Overview

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If you're a professional ready for your breakout, learn how to transform your personal brand with strategic marketing expert Kelli Schutrop.

Syllabus

Introduction
  • Build your brand
1. Getting Started
  • Take charge
  • Define your personal brand
  • Overcome imposter syndrome
  • Create your differentiator
2. Understand Yourself
  • Discover your motivation
  • Personal branding golden rules
  • Tell your brand story
3. Accelerate with Sponsors
  • Importance of mentors
  • Create a personal advisory board
4. A Personal Brand Campaign
  • Develop a strategy
  • Implement your plan
  • Revise and grow
5. Communicating Your Brand
  • Create videos on social
  • Use LinkedIn
  • Manage your brand at work
  • Audit your touchpoints
  • Share your brand
6. Promotion and Visibility
  • Effectively networking
  • Become the hub
  • Volunteer in your industry
  • Trade shows and conferences
Conclusion
  • Go for the long run

Taught by

Goldie Chan and Madecraft

Reviews

4.8 rating at LinkedIn Learning based on 228 ratings

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