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LinkedIn Learning

Selling with Stories, Part 1: What Makes a Great Story?

via LinkedIn Learning

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Overview

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Learn how to find, craft, and deliver compelling sales stories that resonate with buyers.

Syllabus

Introduction
  • Find, craft, and develop your sales story
  • What is a sales story?
  • Why tell sales stories?
1. What Sales Stories You Need and When to Tell Them
  • What makes a great story a great story?
  • Choose the right story to tell
  • Where to find great stories
2. Story Structure
  • Story structures
  • The hook
  • The context
  • Challenge, conflict, resolution
  • Lesson and action
3. Story Elements
  • Emotion
  • Surprise
  • Details
  • Delivery: Oral and written
  • Tell stories with data

Taught by

Paul A. Smith

Reviews

4.8 rating at LinkedIn Learning based on 1522 ratings

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