Overview

Google, IBM & Meta Certificates – 40% Off

One plan covers every Professional Certificate on Coursera.

This course focuses on the psychology of persuasive sales messaging, storytelling and presentation. Learners explore how strong messages help buyers understand value, remember key ideas and feel more confident about next steps. The course begins by examining how authentic brand stories can communicate value, build credibility and connect with buyer priorities. Learners then explore how to structure concise, persuasive pitches that communicate ideas clearly and reduce confusion during sales conversations. As the course progresses, learners strengthen their presentation and speaking skills, developing confidence in how they communicate ideas to different audiences. They also examine how digital communication influences attention, trust and engagement in modern sales environments. By the end of the course, learners will be able to frame value more persuasively, use storytelling to support buyer confidence and deliver sales messages that feel clear, credible and compelling across face-to-face and digital channels.

Syllabus

Strategic Marketing: Craft A Compelling And Authentic Brand Story To Win Pitches And Drive Sales

This module explores how storytelling strengthens persuasive sales messaging by helping buyers understand value, relevance and emotional connection. You will examine how authentic brand stories can make complex ideas easier to remember, differentiate your message and build credibility during pitches and sales conversations. By connecting narrative structure with buyer needs, you will learn how to communicate value in a way that feels clear, compelling and commercially relevant.

Communication Skills: Deliver A Winning Pitch Concisely, Directly And Confidently

This module focuses on structuring persuasive pitches that communicate value with clarity and confidence. You will learn how to organise key messages, remove unnecessary detail and present ideas in a way that captures attention quickly. By strengthening your pitch structure and delivery, you will be better equipped to influence buyer understanding, reduce uncertainty and guide decision-makers towards meaningful next steps.

Communication Skills: Master The Art Of Public Speaking To Confidently Deliver Memorable Speeches

This module develops the speaking confidence and presentation techniques needed to make sales messages more memorable and persuasive. You will explore how vocal delivery, structure, presence, and audience awareness shape how messages are received. By improving your ability to communicate with confidence and impact, you will learn how to hold attention, strengthen credibility, and make persuasive ideas easier for buyers to act on.

Communication Skills: Hone Your Virtual Communication Skills To Connect And Influence With Impact

This module examines how to communicate persuasively in digital and virtual sales environments. You will explore how attention, clarity, tone, and presence affect buyer engagement when conversations happen through screens, calls or digital channels. By adapting your message to virtual contexts, you will learn how to build connections, maintain influence and communicate value effectively even when buyer attention is divided.