Coursera Plus Annual is 40% Off — Ends July 13.

Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

LinkedIn Learning

Product Management First Steps

via LinkedIn Learning

Write review
Boot.dev Ad

Stuck in Tutorial Hell? Learn Backend Dev the Right Way

Learn More → Babbel Ad

You’re only 3 weeks away from a new language

Learn More →

Overview

Google, IBM & Meta Certificates – 40% Off
One plan covers every Professional Certificate on Coursera.
Unlock All Certificates
Explore the role and responsibilities of a product manager. Learn what product management is, what a product manager does, and how to manage the product life cycle.

Syllabus

Introduction
  • Become a product manager
1. What Is Product Management?
  • Types of products
  • Product vs. project
  • How the industry impacts product management
2. What Does a Product Manager Do?
  • All about a product manager
  • Leading through influence as a product manager
  • Your core product management team
  • Your extended product management team
  • Build products with agile or waterfall
  • Your product lifecycle
  • Manage your product lifecycle
3. Research
  • Develop a strong research plan
  • Research plan examples
  • Plan a product research customer meeting
  • Open a product research customer meeting
  • Pitch your product idea to the customer
  • Summarize customer meeting findings
  • Present your customer meeting findings
4. Plan
  • Identify versions, releases, and sprints
  • Define your product sprints
  • Prioritize product features
  • Create product requirements and stories
  • Review your product plan
5. Build
  • Monitor progress using a burndown chart
  • Identify issues using a burndown chart
  • Test your product with users
  • Certify your product for release
6. Release
  • Define your go-to market
  • Position your product to personas
  • Release your product
7. Refine
  • Talk to your users and non-users
  • Evaluate product usage analytics
  • Use Net Promoter Scores
  • Planning product updates
8. Retire
  • When it's time to retire a product
Conclusion
  • Going deeper into product management

Taught by

Doug Winnie

Reviews

4.8 rating at LinkedIn Learning based on 10119 ratings

Start your review of Product Management First Steps

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.