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LinkedIn Learning

Marketing: Copywriting for Social Media

via LinkedIn Learning

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Overview

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Fine-tune your social media copywriting skills. Discover how to tailor content for top online platforms and improve your posts using feedback and A/B testing.

Syllabus

Introduction
  • Effective copywriting is the key to social media success
1. Prepare to Write
  • Creating a buyer persona for social media
  • Establishing your brand's voice
  • Review copywriting tips
  • Understand copywriting formulas
2. Writing Copy for Social Media
  • Write copy for Facebook
  • Write copy for Twitter
  • Write copy for Instagram
  • Write copy for LinkedIn
3. Tools to Help You Create
  • Readability apps for social media posts
  • Spelling and grammar tools
  • Use headline analyzers for social media posts
  • Use thesaurus and dictionary apps for social media copy
4. Review and Refine Copy for Social Media
  • A/B testing social media copy
  • Leverage audience feedback in posts
  • Review analytics for social media post performance
Conclusion
  • Continue refining your social media copywriting skills

Taught by

Michaela Alexis

Reviews

4.7 rating at LinkedIn Learning based on 3723 ratings

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