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LinkedIn Learning

Interaction Design for Ecommerce

via LinkedIn Learning

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Overview

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Learn how to approach user interaction—and satisfaction—with ecommerce apps and websites from a user experience professional.

Syllabus

Introduction
  • Great ecommerce user experiences
1. Online Shopping Behavior
  • How people buy online
  • B2B ecommerce
  • Omnichannel ecommerce
  • Responding to a pandemic
2. Understand Your Site's Goals
  • Helping decision-making
  • Persuading people to buy
  • Supporting the purchase process
  • Out-of-band communications
3. Ecommerce Design Guidelines
  • Homepage
  • Search and navigation
  • Category pages
  • Product pages
  • Carts
  • Checkout
  • Gift finders and wish lists
  • Gift cards
4. Making the Changes
  • Forming a successful team
  • Journey and service mapping
  • Testing changes

Taught by

Chris Nodder

Reviews

4.7 rating at LinkedIn Learning based on 124 ratings

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