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LinkedIn Learning

Google Analytics Quick Start

via LinkedIn Learning

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Overview

Google, IBM & Meta Certificates – 40% Off
One plan covers every Professional Certificate on Coursera.
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This course offers everything you need to take advantage of the latest features of Google Analytics. Learn how to manipulate reports, analyze data, and segment your audiences.

Syllabus

Introduction
  • Unlock the power of Google Analytics
1. Google Analytics Foundations
  • The importance of digital analytics
  • How does Google Analytics work
  • Google Analytics hierarchy
2. Google Analytics Key Functionality
  • Dimensions and metrics in Google Analytics
  • Channels in Google Analytics
  • Source and medium in Google Analytics
  • Campaign Tracking in Google Analytics
3. Getting Started with Google Analytics
  • Setting up Google Analytics
  • Tracking data in Google Analytics
  • Learning Google Analytics reports
  • Navigating Google Analytics interface
  • Google Analytics acquisition reports
  • Google Analytics engagement reports
  • Google Analytics demographics reports
  • Viewing audiences and analysis
Conclusion
  • Your path forward with Google Analytics

Taught by

Brad Batesole and Madecraft

Reviews

4.7 rating at LinkedIn Learning based on 1634 ratings

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