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LinkedIn Learning

Developing a Style Guide

via LinkedIn Learning

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Overview

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Style guides are the foundation of a strong brand identity. Learn how to develop a style guide to inform the use of elements such as logos, typography, color, and imagery.

Syllabus

Introduction
  • Welcome to Developing a Style Guide
1. What Is a Style Guide?
  • Why create a style guide
  • Who is the guide for?
  • Format of a style guide
  • Purpose of a style guide
  • What to include
2. The Elements of a Style Guide
  • Position statement and voice
  • Logos
  • Typography
  • Brand colors
  • Imagery
Conclusion
  • Style guide resources

Taught by

Nigel French

Reviews

4.7 rating at LinkedIn Learning based on 287 ratings

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