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CodeSignal

Building Brand Identity and Visual Guidelines

via CodeSignal

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Overview

You'll turn brand strategy into a tangible visual and verbal identity. You'll make strategic decisions about color, typography, and logo usage, document your brand voice, and build a brand guidelines document that keeps every touchpoint consistent.

Syllabus

  • Unit 1: Designing the Visual System
    • Identifying Visual Identity System Components
    • Auditing a Brands Visual System
    • Aligning Visuals With Brand Strategy
  • Unit 2: Strategic Color Typography
    • Understanding Color Emotions Across Cultures
    • Recommending Strategic Color and Typography Choices
    • Defending Strategic Font Choices
  • Unit 3: Protecting Brand Identity Standards
    • Protecting Brand Logo Standards
    • Documenting Lumen Brand Voice Standards
    • Enforcing Logo and Voice Standards
  • Unit 4: Structuring Brand Guidelines
    • Recall Brand Guidelines Essentials
    • Structuring a Cohesive Brand Guidelines Manual
    • Coaching a Vendor Through Brand Guidelines

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