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AI and Digital Marketing Trends

via LinkedIn Learning

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Stay up to date on the latest trends in digital marketing. Get biweekly tips to reach your target customers in new and exciting ways.

Syllabus

Introduction

Keeping up with digital marketing trends

1. Mobile and Video

Visual storytelling strategies for your brand
Video storytelling and your brand
Influencer marketing meets synthetic influencers

2. Social, Apps and Ads

The creator economy and your brand
Thinking about thought leadership
Essential skills for digital marketers
The new ad landscape: Digital out of the home meets CGI
When chatbots become adbots
Ad creation with generative AI

3. The I in AI

Narrow vs. general artificial intelligence
GANs: Generative adversarial networks
How to combat fake news
Comparing augmented, virtual, mixed, and extended reality
Chatbots and conversational AI
Adding AI to your marketing workflow
AI, the metaverse, and marketing in immersive reality
Battle of the bots
AI agents and your brand
Computers and smartphones meet generative AI
The many modes of multimodal AI
Digital marketing in 2025: The rise of relational AI
CES 2025: Digital and tech products waiting in the wings
2025 Tech trends and your brand
AI video: A digital marketing primer
Google 2025: Digital marketing with generative AI

4. Privacy and Data

Introduction to big data
Introduction to quantum computing
An introduction to blockchain for marketers
Data science and marketing: What you need to know
Tech and AI regulations: What brands need to know
AI ethics for digital marketers

5. Tools and Tech

From text to slides: AI presentation app Gamma
Understanding the MarTech landscape
AI search and generative engine optimization (GEO)
Five-step strategy for marketing with multimodal AI
Creating your digital twin: An interview with Helen Todd
Create charts and visuals with Napkin AI
Using Gen AI for deep research and marketing reports

Taught by

Martin Waxman

Reviews

4.6 rating at LinkedIn Learning based on 6909 ratings

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