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CRM, AI And Sales Technology For Virtual Selling

via Coursera

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Overview

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This course explores the technologies that support modern virtual selling, including CRM systems, growth-focused sales tools, artificial intelligence and ChatGPT. Learners will discover how to improve productivity, automate workflows, strengthen customer engagement and make more informed sales decisions using modern digital technologies.

Syllabus

Customer Experience: Adopt Proven CRM Strategies To Boost Sales And Loyalty

In this module, you’ll explore how CRM systems support customer engagement, relationship management and pipeline visibility within virtual selling environments. You’ll examine how structured customer data, communication tracking and workflow management improve responsiveness and commercial performance across remote sales activities. By the end of the module, you’ll be able to use CRM strategies more effectively to strengthen customer relationships and virtual sales organisation.

Sales Skills: Redefine Your Sales Roles With Growth Hacking Strategies To Maximise Revenue

In this module, you’ll explore growth-oriented sales strategies that support scalable prospecting, outreach and digital engagement activities. You’ll examine how experimentation, digital channels and performance analysis contribute to revenue growth within modern virtual selling environments. By the end of the module, you’ll be able to apply growth-focused sales strategies more effectively across digital and remote sales activities.

Artificial Intelligence: Leveraging AI For All Your Business Needs

In this module, you’ll explore how AI tools support productivity, automation and workflow efficiency across modern business environments. You’ll examine practical applications of artificial intelligence that improve communication, analysis and operational effectiveness within virtual selling and remote working environments. By the end of the module, you’ll be able to identify opportunities to use AI tools more effectively within digital sales processes and business operations.

Artificial Intelligence: Use ChatGPT And Effective Prompts To Increase Your Efficiency

In this module, you’ll explore how prompt engineering and AI-assisted communication tools improve productivity, preparation, and workflow efficiency within virtual business environments. You’ll examine how ChatGPT supports communication, research, content creation, and task management across remote working and digital sales activities. By the end of the module, you’ll be able to use AI-assisted communication tools more effectively to improve efficiency and support virtual collaboration.