This course provides comprehensive instruction in Google Analytics features and teaches participants how to effectively apply these tools to achieve business objectives. Unlike many other Google Analytics training programs, this course emphasizes hands-on interactive exercises throughout, ensuring that students complete the program with practical, immediately applicable knowledge for their own websites.
The course is designed for web designers, web analysts, online marketers, business professionals, and anyone seeking to understand web metrics and data analysis.
Learning Objectives:
- Master the fundamentals of web metrics and web analytics.
- Understand how web analytics can directly benefit your business operations and strategy.
- Learn web analytics methodologies appropriate for different website types.
- Develop a working knowledge of how Google Analytics functions and operates.
- Identify and understand the key features and capabilities available in Google Analytics.
- Set up Google Analytics accounts and profiles correctly.
- Apply access management techniques to secure your Google Analytics accounts and profiles.
- Generate various report types in Google Analytics, including visitor reports, traffic sources reports, content reports, and goal reports.
- Interpret web metrics data by analyzing default reports in Google Analytics.
- Create and implement filters in Google Analytics to refine data.
- Apply best practices when setting up filters in Google Analytics.
- Create goals and funnels to track user conversion paths.
- Analyze goal and funnel reports to understand conversion behavior.
- Work with custom reports and implement advanced segments for deeper analysis.
Course Modules:
- Overview and Background of Web Analytics
- Introduction to Google Analytics
- Reports in Google Analytics
- Custom Reporting
- Advanced Segmentation
- Understanding Filters in Google Analytics
- Goals in Google Analytics
- Funnels in Google Analytics
- Integrating Google Ads with Google Analytics
