This fast-paced, one-day advanced Google Analytics training course covers sophisticated features including regular expression (RegEx) patterns, advanced segmentation strategies, automated intelligence alerts, custom reporting capabilities, event tracking implementation, virtual page views, ecommerce tracking setup, and custom variable configuration. The class incorporates numerous hands-on interactive exercises, ensuring that graduates can productively implement the covered features on their own websites immediately. While this course is more technical than introductory Google Analytics training, much of the material appeals to business professionals, marketing specialists, and web developers alike.
Course Goals:
- Learn to configure and use intelligence alerts for automatic data monitoring
- Learn to integrate and work with Google Tag Manager for advanced tracking
- Learn the differences between advanced segments and filters for data analysis
- Learn the distinctions between virtual page views and event tracking methodologies
- Learn to generate and configure virtual pageviews for tracking dynamic content
- Learn to implement event tracking for user interaction measurement
- Learn about custom variables and their applications in data collection
- Learn to work with event listeners for dynamic tracking
- Learn best practices for implementing custom variables in your analytics
- Learn to configure ecommerce tracking for transaction monitoring
Course Structure and Topics
Google Tag Manager Implementation
- Introduction to Google Tag Manager and its capabilities
- Creating a Tag Manager account and workspace setup
- Creating a container and generating the container snippet for installation
- Configuring your Tag Manager container for tracking
- Understanding tags, triggers, and variables within the system
- Working with tags for different tracking scenarios
- Previewing and publishing containers for live deployment
- Adding a Google Analytics tag to your Tag Manager setup
Ecommerce Tracking and Reporting
- Enabling ecommerce tracking in your analytics property
- Implementing ecommerce tracking methods and code
- Using the ecommerce overview report for sales analysis
- Analyzing shopping behavior through the shopping behavior report
- Understanding customer checkout patterns with the checkout behavior report
- Evaluating individual product performance metrics
- Reviewing sales performance by various dimensions
- Assessing product list performance and recommendations
- Understanding multi-channel funnels and their value
- Using assisted conversions report to understand helping channels
- Analyzing top conversion paths to understand customer journeys
- Using time lag reports to understand conversion timing
- Analyzing path length to understand customer journey complexity
Social Media Analytics
- Introduction to tracking social media interactions and sharing
- Setting up social interaction tracking on your website
- Configuring social interaction tracking for various platforms
- Using social media reporting to measure social impact
Virtual Pageviews
- Introduction to virtual pageview tracking and its applications
- Using virtual pageviews with dynamic URLs for tracking
- Implementing virtual pageviews for tracking file downloads
- Applying virtual pageviews in goals and funnel analysis
Event Tracking Implementation
- Introduction to event tracking and its benefits
- Understanding event tracking setup and configuration
- Implementing event tracking code on your website
- Using event tracking reports to analyze user interactions
- Advanced event tracking reports for in-depth analysis
Custom Dimensions and Metrics
- Introduction to custom dimensions and metrics in Google Analytics
- Understanding the architecture of custom dimensions and metrics
- Implementing custom dimensions and metrics in your tracking
- Example scenarios from Google for implementing custom tracking
