Learn how to analyze your advertising performance metrics and refine your targeting approach to maximize campaign effectiveness. This course covers creating and managing campaigns across the Google Display Network, with guidance on configuring location, language, and scheduling settings for optimal reach. You'll also learn the fundamentals of planning and implementing video advertising campaigns on YouTube to expand your audience and engagement.
Class Outline:
- Search campaign optimization techniques and best practices
- Search campaign extensions and implementation
- Image advertising and display network strategies
- Video advertising on YouTube platforms
- Goal tracking and conversion measurement
- Integrating Google Analytics with your campaigns
