Master the fundamentals of Google Ads and create effective online advertising campaigns. In this hands-on course, you will learn to establish and manage Google Ads accounts, build and optimize ad campaigns, work strategically with keywords, craft compelling advertisements, and manage budgets and bidding strategies. You will also develop the skills to launch campaigns, monitor their performance, and generate comprehensive financial and performance reports.
Class Outline:
This course covers PPC (pay-per-click) advertising fundamentals, including search, display, and YouTube networks:
- Understand the Google Ads ecosystem and current platform features
- Learn the distinctions between organic search results and paid advertising opportunities
- Analyze search engine results pages to understand ad placement and relevance
- Create, configure, and manage your Google Ads account
- Develop campaigns, establish ad groups, and construct effective advertisements
- Apply strategic ad management techniques to maximize performance
