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CodeSignal

Develop a Brand Voice

via CodeSignal

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Overview

You'll move from assumptions to evidence about who you serve. You'll build a lean research plan, gather insights through accessible methods, analyze your competitive landscape, and synthesize findings into validated personas that directly guide brand decisions.

Syllabus

  • Unit 1: Mapping Audience Assumptions
    • Branding Begins With Audience Understanding
    • Challenging Assumptions in Audience Profiles
    • Sequencing Lean Tests Before Creative
  • Unit 2: Conducting Lean Audience Research
    • Matching Lean Research Methods
    • Mining Buyer Voices Into Research Notes
    • Turning Customer Verbatims Into Themes
  • Unit 3: Analyzing Competitive Landscapes
    • Identifying Competitor Audience Segments
    • Mapping the Competitive Landscape
    • Defending Your Competitive Positioning Choice
  • Unit 4: Building Validated Personas
    • Decoding Audience Segment Drivers
    • Building an Evidence Backed Customer Persona
    • Validating Personas Through Customer Conversations

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