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CodeSignal

Building Your Marketing Strategy

via CodeSignal

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Overview

You'll turn customer insights into cohesive Product, Price, Place, and Promotion decisions. You'll design a positioning statement and integrate the 4Ps into a unified strategy that delivers customer value and competitive advantage.

Syllabus

  • Unit 1: Translating Insights into Strategy
    • Driving Marketing Decisions With Insights
    • Tracing Symptoms to the Right P
    • Recommending a Strategic Mix Adjustment
  • Unit 2: Design a Product Pricing Strategy
    • Crafting Winning Product Value Propositions
    • Crafting a Product Differentiation Story
    • Defending a Differentiated Launch Price
  • Unit 3: Place and Promotion Strategy
    • Choosing the Right Distribution Channels
    • Coaching the Promotional Mix
    • Coordinating the Earbuds Launch Promotional Mix
  • Unit 4: Integrate the Mix and Position the Brand
    • Spotting Campaign Integration Gaps
    • Claiming a Defensible Position for Cadence
    • Aligning the Mix Behind Positioning

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