In this course, you'll learn how you can accelerate your business growth using the flywheel. With the help of the Growth Grader, you’ll discover strategies that place your customers at the center of your business. You'll hear from Yamini Rangan, Chief Customer Officer at HubSpot, about how HubSpot implemented the flywheel.

Syllabus

Introduction to the Flywheel

Businesses have been thinking of themselves as funnels for a long time. But in the modern world, there's a better way. Rather than viewing your marketing, sales, and customer support in terms of linear processes with a beginning and an end, it's more effective you think in terms of cycles that propel your company's growth nonlinearly. That's where the metaphor of the flywheel comes in. In this lesson, you'll learn to apply this new perspective to your own company.

Assessing Your Flywheel With the Growth Grader

Understanding the flywheel as a business model is one thing. Putting it into practice in your day-to-day operations is another. In this lesson, you'll learn how to evaluate the current state of your business' flywheel using the HubSpot Growth Grader. Along the way, you'll identify your organization's forces and friction and learn key strategies and tactics to set each of your teams up for success.

How Companies Have Accelerated Growth by Implementing the Flywheel

In this lesson, you'll hear how two companies (The Missing Link and HubSpot) have accelerated growth by transitioning to a flywheel model. We'll hear about why these companies decided to take the Growth Grader and how the Growth Grader recommendations have affected their company strategies. Using these examples as a guide, by the end of this lesson you'll be able to brainstorm your own flyhwheel-transition steps.