Yunnan University of Finance and Economics Courses

消费者行为学

Explore the psychological and behavioral aspects of consumer decision-making, learning how cultural, social, and personal factors influence purchasing patterns and market dynamics.

• XuetangX
• Self-Paced
• Free Online Course

服务营销

掌握服务营销理论与实践，从服务质量差距模型出发，探索顾客行为、关系管理、服务设计到数智时代的前沿趋势，结合丰富案例提升营销管理能力。

• XuetangX
• Self-Paced
• Free Online Course

企业战略管理

Master strategic business management concepts, from environmental analysis to implementation, focusing on core competencies, competitive advantages, and innovative strategies for modern enterprise leadership.

• XuetangX
• Self-Paced
• Free Online Course

社会保障概论

Explore China's comprehensive social security system, covering pension, healthcare, unemployment, work injury, social assistance and welfare programs, with focus on modern socialist principles.

• XuetangX
• Self-Paced
• Free Online Course

市场营销学

课程博采众长，坚持理论与实践相结合、叙述与评价相结合、论证与个案相结合，全面介绍了市场营销的基本理论、策略和方法，具有一定的创新性、前赡性和较强的实用性。

• XuetangX
• Self-Paced
• Free Online Course

会计学

Discover fundamental accounting principles, financial reporting, and practical business applications through comprehensive theory and hands-on training with industry partnerships at leading enterprises and accounting firms.

• XuetangX
• Self-Paced
• Free Online Course

物流管理

Master modern logistics principles and practices through comprehensive coverage of management theories, strategies, systems, and emerging trends in supply chain operations.

• XuetangX
• Self-Paced
• Free Online Course

人力资源管理

Master the fundamentals and latest trends in HR management, from strategic planning and recruitment to performance evaluation and labor relations, with practical case studies and industry applications.

• XuetangX
• Self-Paced
• Free Online Course

商务谈判学

Master the art of business negotiation through comprehensive theory, MBA case studies, and practical simulations, covering strategies, psychology, communication, etiquette, and cross-cultural aspects.

• XuetangX
• Self-Paced
• Free Online Course

社会研究方法

如何了解社会，深入社会，加强社会建设，促进社会和谐，社会研究方法提供了“路线导航”。

• XuetangX
• Self-Paced
• Free Online Course

线性代数

掌握行列式、矩阵、线性方程组、特征值和二次型等核心概念，为工程、计算机、物理和经济学等领域应用打下坚实基础。

• XuetangX
• Self-Paced
• Free Online Course

大学语文

探索中国古代文学发展脉络，从先秦到明清，通过诗歌、散文、小说等体裁赏析，提升汉语水平、文化素养和精神境界，培养批判精神和健全人格。

• XuetangX
• Self-Paced
• Free Online Course

大学生职业生涯规划

掌握职业生涯规划的核心理念与实践方法，通过自我探索、职业环境分析和决策行动，提升就业竞争力，实现从优秀到卓越的职业发展转变。

• XuetangX
• Self-Paced
• Free Online Course

公司治理

掌握公司治理核心机制，从股权结构到董事会决策，深入理解治理理论与实践，提升企业管理能力。

• XuetangX
• Self-Paced
• Free Online Course

计算机基础与应用

以能力为本位，充分应用实践平台和网络教学平台，贯穿计算文化、计算技术、计算思维三层次， 融合思维培养与应用能力培养，突出计算思维能力的训练，提升素养，加强能力，广度优先，融入专业。

• XuetangX
• Self-Paced
• Free Online Course