Marketing Analytics Courses

Coursera

Track Marketing Goals with Google Analytics

Master Google Analytics to track campaigns, measure conversions, and demonstrate ROI. Navigate reports, set up goals, analyze traffic sources, and create data-driven marketing strategies.

• Coursera
• 14 hours 50 minutes
• Self-Paced
• Paid Course

Career Certificate

Marketing & Business: Growth, Strategy & Social Media Skills

Discover practical online income strategies, business planning, and Instagram marketing to launch and grow your sustainable digital venture with confidence.

• Coursera
• 4 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 3 courses

Coursera Career Certificate

Google Analytics: Data-Driven Marketing Mastery with AI

Master Google Analytics and AI tools to transform website data into actionable marketing insights, optimize campaigns, and create compelling dashboards that demonstrate ROI.

• Coursera
• 4 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 4 courses

Coursera Career Certificate

Forecasting and Predictive Analytics Methods Pack

Master advanced forecasting techniques from Excel modeling to Python machine learning, Monte Carlo simulation, and GenAI for strategic financial decision-making.

• Coursera
• 4 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 7 courses

Career Certificate

Data Analytics & Visualization All-in-One For Dummies

Master data analytics and visualization across Power BI, Tableau, SQL, R, and Python—from foundational concepts to advanced storytelling, statistical functions, and cloud collaboration.

• Coursera
• Self-Paced
• Paid Course
• 3 courses

Career Certificate

Microsoft Fabric Analytics Engineer

Master enterprise analytics with Microsoft Fabric—design lakehouse solutions, automate pipelines, implement real-time dashboards, and deploy governed CI/CD workflows to become a production-ready Analytics Engineer.

• Coursera
• Self-Paced
• Paid Course
• 6 courses

Research Methods and Insights in Social Media Marketing

Master advanced social media research skills, from big data analytics and sentiment analysis to eye tracking and digital placemaking, translating findings into actionable marketing strategies.

• Coursera
• 8 weeks, 1 hour a week
• Self-Paced
• Paid Course

Tactics, Ethics, and Future Trends in Social Media Marketing

Explore tactics and ethics in social media marketing, covering influencer strategies, visual content, memes, emojis, metrics, and reputation management to drive measurable outcomes.

• Coursera
• 17 weeks, 1 hour a week
• Self-Paced
• Paid Course

Packt Career Certificate

Machine Learning and Generative AI for Marketing

Master AI and ML techniques for marketing, from foundational analytics to generative AI, covering sentiment analysis, personalization, and ethical AI governance for data-driven strategies.

• Coursera
• Self-Paced
• Paid Course
• 3 courses

Career Certificate

AI Powered Data & Analytics

Unlock practical AI skills using Microsoft Copilot, Claude, Gemini, and Gamma to streamline data analytics, business analysis, and presentation design with reusable prompt templates.

• Coursera
• Self-Paced
• Paid Course
• 3 courses

Career Certificate

The Sage Handbook of Social Media Marketing

Explore the core domains of social media marketing, from B2C strategies and analytics to influencer marketing, ethics, and emerging trends, grounded in evidence-based research and tactical applications.

• Coursera
• Self-Paced
• Paid Course
• 3 courses

Coursera

A Start Guide: Product Marketing Using G Suite

Learn to identify product mix, analyze sales performance, and build successful product lines using G Suite tools for effective product marketing strategies.

• Coursera
• 1 hour 40 minutes
• Self-Paced
• Paid Course

Coursera

Analytics: Uncover Web Traffic Secrets

Master web analytics fundamentals through hands-on platform navigation and metric interpretation to drive data-informed marketing decisions in real-world scenarios.

• Coursera
• 1 hour 23 minutes
• Self-Paced
• Paid Course

Whizlabs

AWS: Migration & Analytics

Explore AWS migration and analytics services, covering data transfer tools, big data processing, real-time streaming, and business intelligence to efficiently move workloads and gain actionable insights.

• Coursera
• 2 weeks, 2 hours a week
• Self-Paced
• Paid Course

17 Critical Questions to Improve Your Marketing Strategy

Diagnose marketing gaps using a 17-question framework to build buyer personas, optimize channels, map customer journeys, and track KPIs that drive measurable results.

• Coursera
• 5 weeks, 1 hour a week
• Self-Paced
• Paid Course