Marketing Analytics Courses

Digital Marketing Analytics

13 ratings at Coursera

Learn to analyze digital marketing data, create effective campaigns, optimize websites, and leverage emerging technologies to drive business growth and engage customers online.

• Coursera
• 16 hours 23 minutes
• Self-Paced
• Paid Course

Unilever

Advanced Tools for Digital Marketing Analytics

70 ratings at Coursera

Explore cutting-edge digital marketing analytics tools: automation, predictive analytics, video/mobile trends, AI, NLP. Learn scalability, targeting, and ethical considerations while preparing for a marketing analyst career.

• Coursera
• 21 hours 8 minutes
• Self-Paced
• Paid Course

Coursera

Marketing Analytics: Data Predictions and Dashboards

13 ratings at Coursera

Transform complex data into strategic marketing insights through analytics, predictive modeling, and visual dashboards. Learn to collect, analyze, and forecast trends for informed decision-making and optimized marketing strategies.

• Coursera
• 1 hour 52 minutes
• Self-Paced
• Paid Course

Career Certificate

ROI-Driven Digital Marketing Analytics

6 ratings at Coursera

Master advanced digital marketing analytics, from SEM and paid campaigns to AI-driven strategies, while learning to optimize conversion rates, analyze performance metrics, and leverage emerging technologies for enhanced ROI.

• Coursera
• 4 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 4 courses

Edureka

Generative AI's Applications in Marketing Analytics

Explore how Generative AI revolutionizes marketing analytics, uncovering insights, predicting trends, and optimizing campaigns while addressing ethical considerations and data privacy.

• Coursera
• 4 hours 5 minutes
• Self-Paced
• Paid Course

Coursera

Email Marketing Analytics & Optimization

Master email marketing analytics by building KPI dashboards, tracking conversions in GA4, analyzing campaign data in Excel, and delivering executive-ready reports with actionable optimization strategies.

• Coursera
• 11 hours
• Self-Paced
• Paid Course

EDUCBA

Apply Marketing Analytics for Data-Driven Decisions

Master data-driven marketing decisions through analytics frameworks, predictive modeling, and customer targeting strategies using real-world datasets and logit models.

• Coursera
• 5 hours 36 minutes
• Self-Paced
• Paid Course

Coursera

Advanced Marketing Analytics, Funnels, and Dashboarding

Master advanced marketing analytics by building interactive dashboards, analyzing conversion funnels, and transforming raw data into actionable insights that drive ROI.

• Coursera
• 8 hours 49 minutes
• Self-Paced
• Paid Course

Board Infinity Career Certificate

AI-Powered Marketing Analytics with Google Analytics 4 (GA4)

Master GA4 and AI-powered tools to measure, analyze, and optimize marketing performance, build dashboards, apply predictive analytics, and design data-driven strategies.

• Coursera
• 12 weeks, 7 hours/week
• Self-Paced
• Paid Course
• 3 courses

Board Infinity

AI-Powered Brand Strategy & Marketing Analytics

Master AI-powered brand strategy by combining analytics, predictive models, and tools like ChatGPT and Power BI to build dashboards and make evidence-based branding decisions.

• Coursera
• 14 hours
• Self-Paced
• Paid Course

LearnKartS

Marketing Analytics Mastery: KPIs, Funnels & Growth

Master marketing analytics by learning KPIs, AARRR frameworks, RFM analysis, A/B testing, CAC, LTV, and funnel strategies using Mixpanel, Google Analytics, and Excel for data-driven growth.

• Coursera
• 20 hours
• Self-Paced
• Paid Course

Coursera Career Certificate

AI Marketing Analytics

Master AI-driven marketing analytics by cleaning data, writing SQL queries, building Looker Studio dashboards, and applying A/B testing to optimize campaigns across channels.

• Coursera
• Self-Paced
• Paid Course
• 5 courses

Packt

Foundations of AI-Driven Marketing Analytics

Explore AI and machine learning applications in marketing analytics, covering data preparation, KPI analysis, regression, decision trees, and time series forecasting to optimize strategies and drive data-informed decisions.

• Coursera
• 4 weeks, 1 hour a week
• Self-Paced
• Paid Course

Assess for Success: Marketing Analytics and Measurement

2295 ratings at Coursera

Explore marketing analytics tools and practices to measure campaign performance, analyze data, and optimize strategies for better ROI. Learn to create media plans, conduct A/B tests, and present insights to stakeholders.

• Coursera
• 18 hours 24 minutes
• Self-Paced
• Paid Course

Career Certificate

Data-Driven Digital Marketing & Analytics

3817 ratings at Coursera

Master data-driven digital marketing by exploring analytics, AI-powered platforms, Python modeling, and causal inference to optimize strategy, predict customer behavior, and drive growth.

• Coursera
• Self-Paced
• Paid Course
• 3 courses