Marketing Analytics Courses

Marketing Channel Functions

Explore channel functions in marketing, learn to quantify and optimize them, and apply this knowledge to design effective routes to market for various business contexts.

• Coursera
• 6 hours 53 minutes
• Self-Paced
• Paid Course

Marketing Channel Governance

Gain insights on channel relationships, Amazon distribution challenges, B2B platforms, and multichannel strategies for effective marketing and business development.

• Coursera
• 9 hours 8 minutes
• Self-Paced
• Paid Course

Marketing Channel Incentives

Explore marketing channel strategies, pricing challenges, and direct selling techniques. Develop strategic skepticism to manage risks and optimize partner relationships in route-to-market implementation.

• Coursera
• 8 hours 45 minutes
• Self-Paced
• Paid Course

What Can AI Do for Marketing?

Discover AI's impact on marketing strategies, customer engagement, and business growth. Learn to leverage data, map customer journeys, and address AI bias for ethical, effective marketing practices.

• Coursera
• 15 hours 14 minutes
• Self-Paced
• Paid Course

Survey analysis to Gain Marketing Insights

Learn advanced survey analysis techniques for marketing insights, including factor analysis, customer segmentation, and perceptual mapping. Apply statistical methods to convert survey data into actionable marketing strategies within the STP framework.

• Coursera
• 5 hours 28 minutes
• Self-Paced
• Paid Course

Mastering Business Essentials: Marketing

Explore the art and science of marketing through essential frameworks like 4P, STP, and purchase funnel. Learn strategic pricing, distribution tactics, customer acquisition strategies, and effective content marketing approaches.

• Coursera
• 6 hours 34 minutes
• Self-Paced
• Paid Course

Meaningful Marketing Insights

Develop data analysis skills to extract marketing insights from consumer data using Excel. Learn visualization, descriptive statistics, and regression analysis for informed decision-making.

• Coursera
• 11 hours 12 minutes
• Self-Paced
• Paid Course

Forecasting Models for Marketing Decisions

Develop forecasting models using Excel to predict customer behavior, assess marketing actions, and make data-driven decisions for improved business outcomes and customer value management.

• Coursera
• 11 hours 46 minutes
• Self-Paced
• Paid Course

Career Certificate

Marketing Mix Implementation

6154 ratings at Coursera

Comprehensive exploration of marketing mix implementation, covering product management, pricing, distribution, and promotion strategies. Practical focus for immediate application in business contexts.

• Coursera
• 8 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 5 courses

Career Certificate

Marketing Strategy

6282 ratings at Coursera

Comprehensive marketing strategy program covering consumer behavior, market research, positioning, 4Ps, and culminating in a capstone project to develop a real-world marketing plan.

• Coursera
• 8 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 5 courses

商管統計資料分析三 (Analytics for Business and Management (III))

Master advanced statistical modeling for binary and count data using R, covering logistic regression, log-linear models, GLM framework, and overdispersion handling with business cases.

• Coursera
• 8 hours 59 minutes
• Self-Paced
• Paid Course

商管統計資料分析二 (Analytics for Business and Management (II))

Dive into advanced regression modeling with ANCOVA and ANOVA techniques using R for business analytics and statistical analysis applications.

• Coursera
• 9 hours 30 minutes
• Self-Paced
• Paid Course

商管統計資料分析一 (Analytics for Business and Management (I))

Master statistical analysis fundamentals for business using R programming through regression models, exploratory data analysis, and practical case studies.

• Coursera
• 11 hours 38 minutes
• Self-Paced
• Paid Course

行銷典範轉移: 變動中的消費世界 (Marketing in a changing world)

課程將協助學員熟悉行銷及顧客關係管理的基本概念，並透過介紹行銷策略 (STP) ，了解品牌管理的應用及實務。 並分析數位時代之下消費市場的五大現象，以及這些新興消費現象對行銷策略及品牌管理的影響。

• Coursera
• 18 hours 1 minute
• Self-Paced
• Paid Course

大數據分析：商業應用與策略管理 (Big Data Analytics: Business Applications and Strategic Decisions)

探索大數據在商業領域的應用，從金融、行銷到社群媒體分析，幫助非專業人士建立基礎概念，為職涯發展做準備，並思考如何在工作中運用資料科學。

• Coursera
• 17 hours 39 minutes
• Self-Paced
• Paid Course