Marketing Analytics Courses

The "Who" of the Marketing Strategy:Segmentation & Targeting

Dive into strategic marketing, learning to understand markets, meet consumer needs, craft clear strategies, and drive profitability. Gain skills to define and implement effective marketing approaches.

• Coursera
• 58 minutes
• Self-Paced
• Paid Course

Marketing Mix Implementation Capstone

Hands-on capstone project applying marketing mix principles to Tesla's Model X launch, culminating in a comprehensive presentation of strategic decisions and implementation plans.

• Coursera
• 17 hours 45 minutes
• Self-Paced
• Paid Course

Marketing Strategy Capstone Project

Apply marketing strategy knowledge to solve Hotel Ipsum's business challenge. Analyze market, develop strategy, adapt marketing mix, and create implementation plan for improved results.

• Coursera
• 1 day 6 hours 34 minutes
• Self-Paced
• Paid Course

Career Certificate

Data Science for Marketing

17 ratings at Coursera

Harness data science for marketing: learn analytics, regression modeling, machine learning, and decision-making to enhance customer engagement and business profitability.

• Coursera
• 16 weeks, 4 hours/week
• Self-Paced
• Paid Course
• 3 courses

Customer Data Analytics for Marketers

Enhance marketing strategies with data-driven insights. Learn statistical concepts, correlation analysis, and causality to make informed decisions and improve customer understanding.

• Coursera
• 23 hours 47 minutes
• Self-Paced
• Paid Course

Time, Change, and Decisions for Marketing

Revolutionize marketing strategies with advanced analytics, optimizing decision-making through Bayesian networks, time series forecasting, and causal modeling for data-driven, adaptive campaigns.

• Coursera
• 22 hours 53 minutes
• Self-Paced
• Paid Course

Career Certificate

Estrategia de marketing

1250 ratings at Coursera

Domina los fundamentos del marketing: investigación, segmentación, posicionamiento y las 4 Ps. Desarrolla estrategias efectivas y crea un plan de marketing para lanzar un nuevo proyecto.

• Coursera
• 8 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 5 courses

Career Certificate

Implementación del Marketing Mix

1869 ratings at Coursera

Explora las 4 P del marketing mix: Producto, Precio, Plaza y Promoción. Aprende a implementar estrategias efectivas y aplica tus conocimientos en un proyecto Capstone para resolver problemas reales de marketing.

• Coursera
• 4 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 5 courses

Meta

Meta Marketing Science Certification Exam

2 ratings

Comprehensive exam preparation for Meta Marketing Science certification, covering study resources, registration, and career support.

• Coursera
• 1 hour 26 minutes
• Self-Paced
• Paid Course

How To Create A Great Marketing Plan And Marketing Strategy

2 ratings

Following the Digital Marketing Channels: The Landscape, this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in an integrated marketing communication.

• Coursera
• 4 hours 19 minutes
• Self-Paced
• Paid Course

Career Certificate

Advanced Business Analytics

5261 ratings at Coursera

Gain practical skills in SQL, statistical analysis, and data interpretation to drive business growth and profitability. Learn to extract insights, make predictions, and communicate results effectively.

• Coursera
• 4 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 5 courses

Career Certificate

AI for Marketing

85 ratings at Coursera

Explore AI's transformative impact on marketing, from customer acquisition to content creation. Gain practical skills in leveraging AI for enhanced marketing outcomes and business growth.

• Coursera
• 4 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 3 courses

Career Certificate

Marketing Channel Strategy & B2B2C Routes to Market

68 ratings at Coursera

Unpack the "black box" of marketing channels, learn to select partners, apply incentives, design multi-channel strategies, and explore social business channels in emerging economies and startup environments.

• Coursera
• 4 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 4 courses

Marketing Channel Benefits

53 ratings at Coursera

Explore channel benefits in marketing strategy, focusing on customer buying preferences and quantifying trade-offs to create strategic options for effective routes to market.

• Coursera
• 9 hours 27 minutes
• Self-Paced
• Paid Course

Generative AI in Marketing

21 ratings at Coursera

Explore generative AI's impact on marketing, from creating visual content to enhancing customer engagement. Learn to use AI tools effectively while navigating legal and ethical considerations.

• Coursera
• 13 hours 56 minutes
• Self-Paced
• Paid Course