Marketing Analytics Courses

Digital Marketing Analytics

10 ratings at Coursera

Master data-driven marketing decisions through analytics tools, A/B testing, and recommendation systems to optimize digital campaigns and leverage customer insights for actionable business strategies.

• Coursera
• 3 hours 51 minutes
• Self-Paced
• Paid Course

Supervised Text Classification for Marketing Analytics

14 ratings at Coursera

Learn to use supervised deep learning for text classification in marketing analytics, covering machine learning workflows, neural networks, and practical implementation using Google Colab and Python.

• Coursera
• 17 hours 48 minutes
• Self-Paced
• Paid Course

Career Certificate

Text Marketing Analytics

16 ratings at Coursera

Explora métodos avanzados de análisis de marketing como clasificación de texto, modelado de temas y análisis de redes semánticas usando Python, ideal para profesionales en ciencia de datos.

• Coursera
• 4 weeks, 10 hours/week
• Self-Paced
• Paid Course

Unsupervised Text Classification for Marketing Analytics

Aprende a usar aprendizaje profundo no supervisado para extraer temas e insights de datos textuales en marketing, con tutoriales en Python y un proyecto final. Utiliza Jupyter Notebooks y Google Colab.

• Coursera
• 13 hours 28 minutes
• Self-Paced
• Paid Course

Network Analysis for Marketing Analytics

Explore network analysis for marketing data, covering text datasets and social networks. Learn key concepts, data structures, and visualization techniques through Python tutorials and a hands-on project.

• Coursera
• 10 hours 21 minutes
• Self-Paced
• Paid Course

Career Certificate

Foundations of Marketing Analytics

534 ratings at Coursera

Develop data-driven marketing skills: extract insights, analyze relationships, forecast demand, conduct surveys, leverage social media, and optimize decisions using spreadsheet models.

• Coursera
• 8 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 6 courses

Managing Uncertainty in Marketing Analytics

68 ratings at Coursera

Explore methods to incorporate uncertainty in marketing decisions, including Monte Carlo simulations and probability distributions, to anticipate outcomes and make informed choices.

• Coursera
• 11 hours 51 minutes
• Self-Paced
• Paid Course

Marketing Analytics Capstone Project

30 ratings at Coursera

Apply marketing analytics skills to conduct exploratory data analysis, examine variable relationships, and develop a predictive model for solving real-world marketing problems.

• Coursera
• 11 hours 1 minute
• Self-Paced
• Paid Course

Meta

Marketing Analytics with Meta

272 ratings at Coursera

Master Meta's marketing tools to create, analyze, and optimize ad campaigns through data-driven experiments, A/B testing, and advanced analytics, enhancing brand awareness and conversion rates.

• Coursera
• 13 hours 44 minutes
• Self-Paced
• Paid Course

Meta Career Certificate

Meta Marketing Analytics

1 rating

Gain in-demand marketing analytics skills, from basic principles to advanced techniques. Learn to use tools like spreadsheets, SQL, and Tableau for data-driven decision-making in marketing campaigns and audience segmentation.

• Coursera
• 30 weeks, 4 hours a week
• Self-Paced
• Paid Course
• 6 courses

Meta

Marketing Analytics Foundation

2362 ratings at Coursera

Learn foundational marketing analytics principles, data collection methods, and tools like Google Analytics and Meta Ads Manager. Explore data-driven decision-making, privacy regulations, and digital marketing strategies.

• Coursera
• 11 hours 13 minutes
• Self-Paced
• Paid Course

Marketing analytics: Know your customers

462 ratings at Coursera

Aprenda a medir e maximizar o valor do cliente usando análises de marketing tradicionais e digitais, comportamentais e preditivas para tomar decisões informadas e entregar produtos certos no momento certo.

• Coursera
• 20 hours 28 minutes
• Self-Paced
• Paid Course

Insper

Introdução ao Marketing Analítico

802 ratings at Coursera

Aprenda técnicas de Marketing Analítico para tomar decisões baseadas em dados, desde coleta e análise até segmentação de mercado e posicionamento de marca.

• Coursera
• 23 hours 35 minutes
• Self-Paced
• Paid Course

Social Media Marketing Analytics

Discover comprehensive digital marketing analytics strategies across social media, web, email, and mobile platforms to optimize campaigns and drive data-driven business decisions.

• Coursera
• 2 days 8 hours 54 minutes
• Self-Paced
• Paid Course

Coursera

Create a Custom Marketing Analytics Dashboard in Data Studio

120 ratings at Coursera

Create custom marketing analytics dashboards in Google Data Studio. Learn to connect data sources, navigate the platform, and build visualizations for informed decision-making and improved business outcomes.

• Coursera
• 1 hour 55 minutes
• Self-Paced
• Paid Course