Business Strategy Courses

Sustainable Business Practices

Master practical approaches to integrate sustainability into business operations, from resource efficiency to stakeholder engagement. Build sustainable practices, measure performance, and create lasting organizational change through effective strategies.

• Coursera
• 7 hours 53 minutes
• Self-Paced
• Paid Course

Career Certificate

Sustainability for Business

Master sustainable business practices, ESG principles, and strategic frameworks to drive organizational change, enhance stakeholder engagement, and create long-term value while preparing for ISSP certification.

• Coursera
• 8 weeks, 3 hours/week
• Self-Paced
• Paid Course
• 3 courses

Career Certificate

Social Media as a Marketing Tool in Business Communication

Master social media marketing for business communication, learning persuasion techniques, audience targeting, strategic planning, and execution methods to create effective social media plans.

• Coursera
• 4 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 3 courses

Brand Identity and Strategy

Empower brands through creative strategies, exploring segmentation, positioning, and visual elements. Develop real brand houses and learn to craft compelling brand identities for professional success.

• Coursera
• 13 hours 57 minutes
• Self-Paced
• Paid Course

Business Opportunities and Risks in a Globalized Economy

This course is designed to help an investor, businessperson or economist approach macroeconomic, institutional and international data and derive information from the indicators that point to the types of opportunities and risks that they present.

• Coursera
• 11 hours 8 minutes
• Self-Paced
• Paid Course

Career Certificate

Marketing Strategy

Comprehensive marketing strategy program covering consumer behavior, market research, positioning, 4Ps, and culminating in a capstone project to develop a real-world marketing plan.

• Coursera
• 8 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 5 courses

Positioning: What you need for a successful Marketing Strategy

Aprenda a posicionar eficazmente seu produto, identificar segmentos-alvo e criar uma proposta de valor diferenciada para uma estratégia de marketing bem-sucedida.

• Coursera
• 10 hours 58 minutes
• Self-Paced
• Paid Course

Marketing Strategy Capstone Project

Apply marketing strategy knowledge to solve Hotel Ipsum's business challenge. Analyze market, develop strategy, adapt marketing mix, and create implementation plan for improved results.

• Coursera
• 1 day 6 hours 34 minutes
• Self-Paced
• Paid Course

Foundations of Strategy

Explore economic principles, Porter's Five Forces, resource-based view, and holistic approaches to gain a comprehensive understanding of strategic analysis and competitive advantage in business.

• Coursera
• 8 hours 57 minutes
• Self-Paced
• Paid Course

Value Creation for Corporate Strategy

Explore vertical value chains, cooperation strategies, and value creation. Learn historical and modern approaches to vertical integration and optimize decision-making in your industry.

• Coursera
• 1 hour 30 minutes
• Self-Paced
• Paid Course

Diversification in Corporate Strategy

Explore strategic corporate diversification, focusing on business engagement decisions, market expansion, benefits, risks, and effective value chain navigation for strategic portfolio planning.

• Coursera
• 1 hour 4 minutes
• Self-Paced
• Paid Course

The "What" of the Marketing Strategy

Explore marketing essentials: understand markets, create value, engage customers, and implement strategies with measurable results for profit and brand equity across digital and physical platforms.

• Coursera
• 3 hours 14 minutes
• Self-Paced
• Paid Course

Business Intelligence Concepts, Tools, and Applications

654 ratings at Coursera

Learn to leverage business intelligence tools for data-driven decision-making. Explore data warehousing, OLAP, visualization, and performance management to gain actionable insights and create impactful dashboards.

• Coursera
• 1 day 11 minutes
• Self-Paced
• Paid Course

Career Certificate

Become a Sustainable Business Change Agent

Learn to drive sustainable business practices, from project proposals to implementation, covering key concepts like climate change, green design, and effective change management.

• Coursera
• 4 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 4 courses

Career Certificate

Data Warehousing for Business Intelligence

Comprehensive program covering data modeling, SQL, warehouse design, and visualization using MicroStrategy. Develop practical skills to create dashboards and analyze large datasets for business intelligence.

• Coursera
• 32 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 5 courses