Marketing Courses and Certifications

Transformação Digital: Marketing na Era dos Dados

Explore a transformação digital no marketing, desde sua história até estratégias atuais. Aprenda sobre cultura de marca, experiência do cliente e inovação para impulsionar a competitividade empresarial na era dos dados.

• Coursera
• 1 day 8 hours 8 minutes
• Self-Paced
• Paid Course

Decisões de Marketing Baseadas em Dados

Aprenda técnicas de análise de dados para tomar decisões eficazes de marketing, utilizando Python para analisar preço, praça, produtos e promoção, visando maior sucesso nas estratégias de negócio.

• Coursera
• 1 day 2 hours 39 minutes
• Self-Paced
• Paid Course

Comportamento e Marketing Digital

Aprenda a analisar o comportamento do consumidor digital, planejar a jornada do cliente e alinhar estratégias de marketing com o perfil do consumidor para impulsionar resultados no ambiente online.

• Coursera
• 1 day 6 hours 40 minutes
• Self-Paced
• Paid Course

Marketing e o Consumidor no Ambiente Digital

Aprenda estratégias de marketing digital, comportamento do consumidor online, mensuração de resultados, monitoramento de KPIs e segmentação de mercado usando técnicas avançadas.

• Coursera
• 1 day 10 hours
• Self-Paced
• Paid Course

Cultura e Consumo no Marketing Digital

Aprenda como fatores culturais influenciam o comportamento do consumidor e estratégias de marketing digital, explorando segmentação, posicionamento e inovações no contexto internacional.

• Coursera
• 1 day 7 hours 37 minutes
• Self-Paced
• Paid Course

Preparando o Marketing Digital

Aprenda a desenvolver estratégias de marketing digital, incluindo segmentação de clientes, jornada do consumidor, storytelling e metodologias ágeis para impulsionar o valor da marca e a eficácia do marketing.

• Coursera
• 1 day 7 hours 4 minutes
• Self-Paced
• Paid Course

Otimizando o Marketing Digital

Aprenda a otimizar campanhas digitais, analisar tendências e gerar insights para melhorar estratégias de marketing e experiência do cliente.

• Coursera
• 1 day 2 hours 11 minutes
• Self-Paced
• Paid Course

Medindo o Marketing Digital

Aprenda técnicas avançadas de mensuração em marketing digital, incluindo atribuição, experimentação, automação, seleção de canais e KPIs para otimizar estratégias e resultados.

• Coursera
• 1 day 3 hours 33 minutes
• Self-Paced
• Paid Course

市场营销基础

Master modern marketing fundamentals through a three-phase approach: preparation, planning, and implementation. Develop practical skills in market analysis, consumer behavior, strategic planning, and innovative marketing solutions.

• XuetangX
• Self-Paced
• Free Online Course

市场营销学

Master essential marketing principles and strategies, from consumer behavior analysis to international perspectives, while developing practical skills in market research, pricing, distribution, and promotional planning.

• XuetangX
• Self-Paced
• Free Online Course

市场营销学

Discover comprehensive marketing principles, from consumer behavior to brand strategy, while developing analytical skills and practical insights for modern business environments.

• XuetangX
• Self-Paced
• Free Online Course

市场营销学

Dive into comprehensive marketing principles, from consumer behavior analysis to integrated marketing communications, developing strategic thinking for modern business environments and digital marketing.

• XuetangX
• Self-Paced
• Free Online Course

Guangzhou University

市场营销

Dive into modern marketing principles with a focus on digital economy, value creation, and customer-centric strategies in the Chinese market context. Learn practical frameworks for market analysis and execution.

• XuetangX
• Self-Paced
• Free Online Course

市场营销理论实务与案例

Discover modern marketing strategies combining traditional frameworks with digital innovations, from social media to AI applications, while mastering practical analysis and implementation techniques for today's dynamic market.

• XuetangX
• Self-Paced
• Free Online Course

市场营销基础

Discover essential marketing principles and strategies, from identifying market opportunities to implementing modern promotional tactics, with practical examples and real-world business cases for vocational students.

• XuetangX
• Self-Paced
• Free Online Course