Marketing Automation Courses and Certifications

Coursera

Automate and Verify Marketing Reports Accurately

Discover how to build automated marketing workflows and validate report accuracy to eliminate the $15M annual cost of poor data quality in business decisions.

• Coursera
• 1 hour 15 minutes
• Self-Paced
• Paid Course

Coursera

AI-Powered Marketing & CRM

Unlock the potential of Generative AI in marketing—master ChatGPT prompts, HubSpot CRM optimization, lead nurturing workflows, CLV analysis, and AI tool evaluation for scalable, personalized campaigns.

• Coursera
• 14 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera

Automate Workflow Actions

Master marketing automation by designing workflows with triggers, branching logic, and multi-step sequences using HubSpot and Klaviyo to boost engagement and optimize performance.

• Coursera
• 3 weeks, 1 hour a week
• Self-Paced
• Paid Course

Journey Optimization and Automation

Master customer journey optimization using Excel Copilot, Power BI, and AI-driven automation to reduce drop-offs, reactivate leads, and measure ROI through holdout testing.

• Coursera
• 7 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera

Implement B2C Lifecycle Tactics

Master B2C lifecycle marketing by analyzing ecommerce behavior, building automated Klaviyo flows, and evaluating promotional offers to optimize conversion and margin impact.

• Coursera
• 3 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera

Structure Lifecycle Marketing

Master lifecycle marketing by structuring customer stages, analyzing funnel performance, and building messaging matrices using HubSpot and Klaviyo to drive growth and retention.

• Coursera
• 3 weeks, 1 hour a week
• Self-Paced
• Paid Course

Marketo for Managers

790 ratings at Udemy

Finally! A course for the busy marketer to master the essentials of Marketo

• Udemy
• 2 hours 26 minutes
• Self-Paced
• Paid Course

Beginner to Marketo Certified Professional

719 ratings at Udemy

The only resource you need to learn Marketo and get yourself certified

• Udemy
• 11 hours 59 minutes
• Self-Paced
• Paid Course

The Ultimate Guide to Mastering Mautic

633 ratings at Udemy

Learn how to implement marketing funnels to propel online conversions

• Udemy
• 3 hours 20 minutes
• Self-Paced
• Paid Course

Digital Marketing Automation: Save Time and Get More Done

2463 ratings at Udemy

Free up time & grow your business with marketing automation: social media marketing, content creation, email marketing!

• Udemy
• 3 hours 17 minutes
• Self-Paced
• Paid Course

Build your Sales Funnel with ChatGpt in 2 hours!

203 ratings at Udemy

Create a Marketing Automation Strategy that turns leads into customers on autopilot with ChatGpt

• Udemy
• 2 hours 25 minutes
• Self-Paced
• Paid Course

Coursera

Marketing Automation with AI and HubSpot: Plan to Execution

12 ratings at Coursera

Learn to develop and execute a marketing automation strategy using AI and HubSpot. Create lead nurturing workflows, design campaigns, and analyze performance with ChatGPT and HubSpot integration.

• Coursera
• 2 hours 21 minutes
• Self-Paced
• Paid Course

Board Infinity Career Certificate

Email Marketing Mastery -From Strategy to AI Automation

Master email marketing from strategy to AI automation—design high-converting campaigns, build lifecycle workflows, optimize deliverability, and apply predictive analytics for measurable engagement and revenue growth.

• Coursera
• 12 weeks, 7 hours/week
• Self-Paced
• Paid Course
• 3 courses

Coursera

Email Marketing & Lifecycle Automation

Master email marketing with hands-on training in Mailchimp, HubSpot, and Klaviyo—covering campaign launches, conversion copywriting, responsive design, lifecycle frameworks, and automation workflows.

• Coursera
• 17 weeks, 1 hour a week
• Self-Paced
• Paid Course

Salesforce

Plan Marketing Content and Strategy with Marketing Cloud Account Engagement

Combine lead generation and lead nurturing to create a total marketing strategy.

• Trailhead
• 2 hours 15 minutes
• Self-Paced
• Free Online Course