Marketing Analytics Courses and Certifications

365 Data Science

Customer Analytics

36 ratings

Learn segmentation, targeting, positioning, marketing mix, and price elasticity to enhance your customer analytics skills and drive business growth.

• YouTube
• 1 hour 30 minutes
• Self-Paced
• Free Video

Marketing Analytics: Predicting Customer Churn in Python

Learn how to use Python to analyze customer churn and build a model to predict it.

• DataCamp
• 4 hours
• Self-Paced
• Free Trial Available

Global Marketing Research and Analytics

470 ratings at Udemy

Understand and conduct market research on a global scale

• Udemy
• 4 hours 1 minute
• Self-Paced
• Paid Course

What Does a Marketing Data Analyst Do - Duties, Skills, and Career Path

Discover the role of marketing data analysts, their key responsibilities in analyzing statistics, optimizing marketing efforts, and the essential skills needed for this career path.

• YouTube
• 10 minutes
• Self-Paced
• Free Video

Expert Certificate: Marketing Data Analysis & Data Analytics

244 ratings at Udemy

Marketing Data Analysis, Data Based Decision Making, Data Collection, Data Analytics, Statistical Analysis, Excel, SQL

• Udemy
• 6 hours 56 minutes
• Self-Paced
• Paid Course

Career Certificate

Marketing Analytics

244 ratings at Udacity

Gain foundational data skills for marketing: collect and analyze data, model scenarios, and communicate findings using Excel and Tableau. Learn data visualization and marketing analytics techniques.

• Udacity
• 60 hours
• Self-Paced
• Paid Course

Marketing Mix Modeling with Excel - Analytics Course

205 ratings at Udemy

Marketing Mix Modeling with Excel: Learn the Science behind Advertising Investment

• Udemy
• 1 hour 24 minutes
• Self-Paced
• Free Online Course

Lean Product Portfolios: Beyond Value Stream Mapping

19 ratings

Master lean product portfolio management techniques to optimize value creation, from customer-centric design and scalable architecture to lifecycle strategies and integrated roadmapping across product lines.

• Coursera
• 8 hours 11 minutes
• Self-Paced
• Paid Course

Fundamentals of Marketing Analytics

1 rating

Learn to measure and optimize marketing campaigns using Google Analytics, Search Console, and Semrush. Discover strategies for SEO, competitor analysis, and backlink evaluation to enhance your digital marketing efforts.

• Semrush Academy
• 2 hours 22 minutes
• Self-Paced
• Free Certificate

Career Certificate

AI-Powered Digital Marketing Certificate Program

1072 ratings at Simplilearn

Master AI-powered digital marketing with hands-on training in SEO, SEM, social media, analytics, and tools like ChatGPT, GA4 & Power BI, earning certificates from SP Jain Global and Meta.

• Simplilearn
• 5 months
• Self-Paced
• Paid Course

Marketing Research and Analytics

Master data-driven marketing decisions through comprehensive research methodologies, analytics techniques, and consumer behavior insights for real-world business applications.

• Swayam
• 12 weeks
• Self-Paced
• Free Online Course

Jono Catliff

Top 30 Analytics Every Business Needs to Track Daily

Discover 30 essential business analytics to track daily, from lead conversion rates to sales performance metrics, using Looker Studio dashboards for data-driven decision making.

• YouTube
• 24 minutes
• Self-Paced
• Free Video

Oracle

How Marketing Can Drive Deeper, Meaningful Relationships - Tata CLiQ Case Study

Discover how Tata CLiQ leverages data-driven insights to enhance customer relationships and drive business growth in e-commerce, focusing on deep RCS and martech utilization.

• YouTube
• 20 minutes
• Self-Paced
• Free Video

Infosecurity Europe

Marketing Strategies: Audience Overview and Support Tools

Explore key marketing behaviors, personas, and tools for effective exhibitor engagement at Infosecurity Europe, including digital platforms and smart technologies.

• YouTube
• 28 minutes
• Self-Paced
• Free Video

Databricks

Building a Modern Marketing Team with Machine Learning and Databricks

Discover how Rogers leverages ML and Databricks to revolutionize marketing, featuring a reusable framework for data science across industries and insights on implementing key marketing models.

• YouTube
• 30 minutes
• Self-Paced
• Free Video