Coursera Courses

Marketing Analytics Capstone Project

30 ratings at Coursera

Apply marketing analytics skills to conduct exploratory data analysis, examine variable relationships, and develop a predictive model for solving real-world marketing problems.

• Coursera
• 11 hours 1 minute
• Self-Paced
• Paid Course

Mastering Business Essentials: Strategy

21 ratings at Coursera

Dive into the art of creating sustainable competitive advantage, winning in business, and leveraging your unique strengths to generate customer value while protecting profits in this strategic framework.

• Coursera
• 5 hours 8 minutes
• Self-Paced
• Paid Course

Reproducible Templates for Analysis and Dissemination

20 ratings at Coursera

Learn to create reproducible research documents using R Markdown, from basic syntax to custom templates for scientific journals. Develop skills in documentation, version control, and collaborative workflows for efficient data analysis and dissemination.

• Coursera
• 19 hours 48 minutes
• Self-Paced
• Paid Course

Generative AI in Marketing

20 ratings at Coursera

Explore generative AI's impact on marketing, from creating visual content to enhancing customer engagement. Learn to use AI tools effectively while navigating legal and ethical considerations.

• Coursera
• 13 hours 56 minutes
• Self-Paced
• Paid Course

Mastering Business Essentials: Accounting

18 ratings at Coursera

Gain insights into accounting fundamentals, financial statements, income analysis, balance sheets, debt management, cash flow, and ROI calculations to develop business acumen and financial literacy.

• Coursera
• 4 hours 57 minutes
• Self-Paced
• Paid Course

Marketing Channel Functions

19 ratings at Coursera

Explore channel functions in marketing, learn to quantify and optimize them, and apply this knowledge to design effective routes to market for various business contexts.

• Coursera
• 6 hours 53 minutes
• Self-Paced
• Paid Course

Mastering Business Essentials: Operations

13 ratings at Coursera

Explore operations and supply chain management through frameworks like SCOR, lean operations, and Six Sigma. Learn to prioritize effectively with the 80/20 principle and understand how businesses turn strategies into tangible products.

• Coursera
• 5 hours 5 minutes
• Self-Paced
• Paid Course

Mastering Business Essentials: Marketing

10 ratings at Coursera

Explore the art and science of marketing through essential frameworks like 4P, STP, and purchase funnel. Learn strategic pricing, distribution tactics, customer acquisition strategies, and effective content marketing approaches.

• Coursera
• 6 hours 34 minutes
• Self-Paced
• Paid Course

Marketing Channel Incentives

11 ratings at Coursera

Explore marketing channel strategies, pricing challenges, and direct selling techniques. Develop strategic skepticism to manage risks and optimize partner relationships in route-to-market implementation.

• Coursera
• 8 hours 45 minutes
• Self-Paced
• Paid Course

Capstone: Making the Case for AI

10 ratings at Coursera

Explore AI implementations in marketing, connecting to customer equity, demonstrating generative AI's content production, and describing its impact on customer experience.

• Coursera
• 5 hours 45 minutes
• Self-Paced
• Paid Course

AI's Existing Impact

11 ratings at Coursera

Explore AI's impact on personalization, recommendation systems, content moderation, chatbots, and consumer psychology in marketing. Learn to leverage AI for enhanced customer experiences and business growth.

• Coursera
• 12 hours 31 minutes
• Self-Paced
• Paid Course

Mastering Business Essentials: Finance

Gain insights into finance fundamentals, from corporate concepts like NPV and DCF to personal finance strategies. Understand how finance drives business decisions, project evaluations, and investment returns while mastering essential terminology for prof…

• Coursera
• 5 hours 55 minutes
• Self-Paced
• Paid Course

Marketing Channel Governance

Gain insights on channel relationships, Amazon distribution challenges, B2B platforms, and multichannel strategies for effective marketing and business development.

• Coursera
• 9 hours 8 minutes
• Self-Paced
• Paid Course

Driving Customer Equity with AI

Harness AI to optimize customer acquisition, retention, and equity strategies, driving sustainable growth through efficient marketing campaigns and data-driven decision-making.

• Coursera
• 9 hours 48 minutes
• Self-Paced
• Paid Course

Economic Growth and Distributive Justice Part I - The Role of the State

392 ratings at Coursera

Explore the role of the state in maximizing social welfare through economic growth and distributive justice. Gain insights on efficiency, equity, taxation, and policy design to address inequality and promote societal well-being.

• Coursera
• 6 hours 22 minutes
• Self-Paced
• Paid Course